Actress/Activist Rosario Dawson Joins The 2021 New Jersey Auto Retailers Unite Campaign

MAPLEWOOD, NJ, Aug. 30, 2021–(BUSINESS WIRE)–More than 200 New Jersey car and truck franchised dealers in New Jersey have participated in several New Jersey Auto Retailers Unite fundraising campaigns since 2014. They have raised more than $2,250,000 since 2014. generosity has made an extraordinary impact on the lives of more than 6,000 brave children with cancer, sickle cell disease and other blood disorders treated by The Valerie Fund each year.

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Rosario Dawson spokesperson for The Valerie Fund (Photo: Business Wire)

The 2021 New Jersey Auto Retailers Unite campaign has set an ambitious goal of raising $500,000. Nearly 80 dealers have already contributed more than $270,000 before the two-month campaign officially kicks off on September 1, 2021.

Rosario Dawson has also joined the campaign as the spokesperson for the celebrities and will be featured in a public service announcement expected to launch in mid-September. Known for her roles in projects such as THE MANDALORIAN, TOP FIVE, RENT and SIN CITY, she can next be seen in the upcoming Hulu limited series DOPESICK which will air in October. In addition to her many acting credits, Ms. Dawson is also a respected activist, designer, businesswoman and community volunteer.

The campaign launch date on September 1, 2021 coincides with the national recognition of the month of Pediatric Cancer Awareness and Sickle Cell Awareness. This year’s campaign will focus on educating the public about sickle cell disease in particular. The Valerie Fund Children’s Center in Newark Beth Israel treats more sickle cell patients than any other hospital in New Jersey and is recognized as a comprehensive sickle cell center.

“The more than 500 franchised new car and truck dealers in the New Jersey area are the backbone of their communities, supporting local organizations in hundreds of different ways,” said Jim Appleton, president of the New Jersey Coalition of Automotive Retailers. “These entrepreneurs compete every day for customers, but they can also unite behind a good cause.”

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“New Jersey’s dealers are coming together, of all brands, to prepay and support the thousands of brave children treated by The Valerie Fund each year, and their families,” said Judith Schumacher-Tilton, NJ CAR president. and owner of the Schumacher Automatic group. “It is especially important to support the hundreds of children with sickle cell disease being treated at Valerie Fund Centers. This is an incurable disease that affects a disadvantaged population.”

For more information about the New Jersey Auto Retailers Unite campaign, The Valerie Fund, or the services of The Valerie Fund Children’s Centers, please contact Randi Zamkotowicz, Valerie Fund Assistant Director of Development for Philanthropy at (201) 993-3787 or randiz@ thevaleriefund .org or Brian Hughes, NJ CAR Director of Communications at

About The Valerie Fund

Since 1977, tens of thousands of seriously ill children have received state-of-the-art medical treatment and adapted health care at one of the seven Valerie Fund Children’s Centers located close to their homes. The Valerie Fund is committed to fully funding psychosocial services that are not reimbursed by insurance, but that enable children with life-threatening illnesses to enjoy life to the fullest. And with COVID-19 posing a serious threat to our families, The Valerie Fund plays a doubly important role in keeping our children medically and emotionally safe.

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Rabbit Flanders

Brian Hughes
609.883.5056, x315

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