PHILADELPHIA, May 19, 2021 / PRNewswire / – The Comoto Family of Brands today announced a partnership with the Pediatric Brain Tumor Foundation (PBTF) to support its 37th annual Ride for Kids. The partnership aims to inspire and raise awareness of PBTF’s mission to find a cure for childhood brain tumors and to transform the way children and their families are cared for. As a leader in the powersports community, Comoto will leverage its extensive network of riders, industry partners and brand capabilities to increase fundraising efforts ahead of and during this year’s Ride for Kids.
“The work done by PBTF is dear to me both personally and professionally,” said Ken Murphy, President and CEO of Comoto Holdings, and member of the Board of Directors of PBTF. “By joining forces with industry giants such as Honda, we hope to help inspire the entire powersports community to make Ride for Kids one of the most productive philanthropic events in the industry for years to come. can contribute and hopefully motivate our communities to make a difference in the lives of these children and their families. ”
To make this year’s ride a success, Comoto will actively involve each of its brands in the family. For example, Comoto will make a direct donation to PBTF for every mile registered in the REVER app during the month-long 2021 Ride for Kids Challenge starting August 12. In addition, Comoto’s social media, marketing, public relations efforts and other Ride for Kids awareness programs will be activated throughout the summer to help achieve PBTF’s fundraising goals. Riders have three ways to enter: Ride with REVER and / or a local Ride for Kids event, donate directly to PBTF and shop at Cycle Gear, J&P Cycles and RevZilla stores on Sunday September 12, when 10% of all in-store sales are donated to PBTF.
“Childhood brain tumors are not only the deadliest cancer in children, they are now most common in children under the age of 15. A global challenge that the Pediatric Brain Tumor Foundation cannot solve on its own,” said Bob McNamara, National Director of Fundraising and Community Engagement at PBTF. “We are grateful to have ridden by dedicated leaders such as the Comoto brand family and American Honda, who have helped us raise the funds and awareness needed to fuel our mission. cancer, while revolutionizing what it means to drive for a reason. “
PBTF has provided strategic leadership and funding for decades to accelerate research, targeted therapies and opportunities for children fighting brain cancer. Industry partnerships and ongoing support have helped families receive the education, financial aid and emotional support needed to overcome the challenges they face in supporting their child’s journey. Comoto’s partnership and support of this year’s Ride for Kids will leverage the influence and involvement of the entire powersports industry, ensuring the success of fundraising and the next step towards recovery.
Click here to learn more about the Ride for Kids and how to participate.
About Comoto Cares
Comoto’s mission is to serve the rider, fuel the industry and inspire the community. That mission is ingrained in Comoto Cares. Comoto Cares promotes the positive impact of motorcycle enthusiasts on society by targeting donations of time, money and resources into four categories: promoting the safety of motorsport; support the mental health and wellbeing of veterans; building an equitable pipeline for quality education and career development; and involving our team members in meaningful volunteer work.
About the Pediatric Brain Tumor Foundation
Every day, 13 children and teens are diagnosed with brain tumors, the deadliest and most common cancer in children under 15 years of age. Every day after that, they fight for their lives. It’s a fight that the Pediatric Brain Tumor Foundation is here to help families win. A leader in the brain tumor and childhood cancer communities, PBTF’s Mission of Care. To cure. Thrive. reflects his commitment to healing all childhood brain tumors and transforming the way children and their families are cared for. Since 1991, PBTF has provided strategic leadership and funding to accelerate the number of targeted therapies for children battling brain tumors today, while equipping families with the family education, financial assistance, and emotional support they need to navigate their child’s journey. A world without brain tumors in children is possible if we make real, meaningful change together. Read more at www.curethekids.org.
About Comoto brand family
Comoto is America’s largest and fastest growing omnichannel platform in the motorsport aftermarket products industry, dedicated to enhancing the experience of motorcycle enthusiasts around the world. The Comoto brands, RevZilla, Cycle Gear, J&P Cycles and REVER, deliver premium products, dedicated expertise, engaging media and passionate customer support to the rider community through the very best e-commerce and retail experiences.
SOURCE Comoto brand family