NYSUT, NYS American Academy of Pediatrics launch back-to-school ad campaign

Statewide TV and digital campaign will highlight the importance of ensuring all students return to personal learning in September.

ALBANY, NY — The state teachers’ union and the NYS Academy of Pediatrics are launching a statewide campaign that will highlight the importance of all students returning to full-time, personal learning in the upcoming school year.

The 30-second ad entitled “Let Me Show You” will air in all regions of the state.

The New York State United Teachers (NYSUT) and the Academy say the place focuses on the benefits of personalized learning, including social interaction and extracurricular activities that complement students’ education — with health protocols.

“We know the best place for students to learn is in the classroom, and every student deserves access to full-time, in-person instruction this year,” said NYSUT president Andy Pallotta.

“We support health protocols recommended by health experts, including family pediatricians and state education officials. With a layered, holistic approach that ensures the health and safety of everyone in our schools, our teachers are here to welcome their students with open arms on the first day of school.”

“Giving priority to personal education is critical to the social and educational development of every child. As pediatricians, we want parents to understand that this can be done safely when schools overlay critical health strategies,” said Dr. Warren Seigel, president of the NYS American Academy of Pediatrics, District II.

“Personal education benefits children not only academically, but also socially and emotionally. Pediatricians are here to help families understand the importance of being in school and how to keep everyone safe.”

The TV and digital campaign runs until the first day of school.

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