“I am honored to become a National Brand Ambassador for CMN Hospital’s and Play Yellow,” said Senden. “I am so excited to join Jack and Barbara Nicklaus as Play Yellow Ambassadors. The amazing work Children’s Miracle Network hospitals are doing to help and treat so many children is incredible, including my own son Jacob, who was 13 years old when diagnosed with a rare malignant brain tumor. After spending nine months at Children’s Health in Dallas, we are so grateful and appreciate the work they are doing to give a child a chance to get back to health. This was a life-changing and traumatic event in our lives. So this campaign is extremely inspiring to me and makes me very proud to be a passionate supporter of Play Yellow. “
Launched in 2019 along with Jack and Barbara Nicklaus and CMN Hospitals, Play Yellow is committed to bringing the entire golfing world together and raising the critical funds needed for CMN Hospitals and the patients they serve. Like most nonprofits, children’s hospitals depend on donations. And because 37 million children in the United States depend on public health insurance programs that do not reimburse hospitals for the full cost of care for these patients, the need for donations is even greater. Play Yellow brings golfers together for a good cause.
Play Yellow was inspired by a family friend of Jack and Barbara Nicklaus named Craig Smith, who was diagnosed with Ewing’s sarcoma as a young teenager. While Craig battled cancer, Jack and Barbara wanted to support him and his family. One way was for Jack to wear a shirt in Craig’s favorite color, yellow, which Craig said brought Jack good luck from week to week. Over the years, Jack has been seen in yellow on tournament Sundays and major championship Sundays. Who can forget the Sunday of the 1986 Masters tournament when Jack wore a yellow shirt to honor Craig and won his record sixth Green Jacket? Years later, Play Yellow was born.
CMN Hospitals has raised more than $ 7 billion in unlimited funds for 170 children’s hospitals in the United States and Canada. Changing children’s health through children’s hospitals isn’t just about helping people in critical situations – it’s also about research, preventative care, health and safety education that help build healthier communities. By improving medical treatments, equipment and facilities, children’s hospitals can not only address the most challenging health problems of our time, but also prevent and prepare for future health problems. When we change children’s health, we change the future – for all of us.